One of the fastest-growing retail categories in the last few years is Children and Baby Apparel. According to Fortune Business Insights, a global market research firm, the baby apparel market is projected to reach USD 82.54 billion by 2027. Hence, it becomes critical for brands catering to this segment, or looking to expand offerings, to logically access customer demands and stock accurately.
Using appropriate demand forecasting software and merchandising techniques can be an innovative and profitable experience.
What merchandising fundamentals are required of you? What is the best way to display children’s clothing in your shop? How can you successfully implement this category? etc. This blog helps you address these questions effectively.
Determine your product and size range
Choose the right product line depending on the target market you wish to merchandise for. Is this your primary category, or an optional category that only impulsively interests your customers?
1. Define your categories and sub-categories.
As the primary step it is important to determine the category you wish to cater to, will it be apparel or non-apparel? If you choose apparel, you need to segment it into sub-categories further, for example, tops, bottoms, and sets, and then dive deep within sub-categories, adding new levels of attributes, for example, under tops: T-shirt, shirt.
2. Define the age group.
In children (Boys and Girls), there are 4 age groups generally.
New-born = 0-1 years, where the baby’s growth is rapid and multiple products might fit in here. Probable sizes: New-born, 0-3M, 3-6M, 6-9M, 9-12M (M=Months)
Babies = 1 – 3 years, decent baby growth, still multiple products might fit in. Probable sizes: 12-18M, 18-24M, 24-36M (M = Months)
Kids = 3-10 years can be explored with more fashionable products. Probable sizes: 3-4Y, 5-6Y, 7-8Y, 9-10Y (Y= Years)
Youth = 11-15 years old = Generic products Probable sizes: 11-12Y, 13-14Y, 15-16Y (Y= Years)
Seasonality is a consideration when establishing your clothesline for kids. If your products are seasonal, you’ll need to modify your product selection frequently, back-to-school and summer vacations are common examples.
In-store merchandising
To attract kids, it is essential to keep the visuals engaging and vibrant, as you want them to appeal to kids, entering the store, as much as you want them to appeal to their parents. Hence, communication between the buying department, space planners, and the in-store merchandising team is vital to success.
The collection must utilize the given space effectively to showcase the maximum product range. Based on each collection launched, Increff Merchandising Software provides an opportunity to give story-wise displays. It intakes your planogram as a constraint, and past performances while doing allocation so as to not exceed the space availability and intelligently allocate and replenish the desired styles. Regular replenishments and reordering must be done throughout the season to save the business from missing out on any potential sales opportunity.
Since for every new season advanced planning is necessary, retailers must become familiar with the appropriate purchase cycles. It helps brands streamline their supply chain and avoid logistical losses. Analytical decision-making tools such as Increff Merchandising Software can forecast appropriate buy numbers based on the available sale data and demand.
During the end of the season, the stock that has not received good sales can be moved out. You could advertise discounts to entice shoppers to buy. Discounting needs to be done judiciously to avoid the margins taking a huge hit.
Growth in Kidswear
To grow your business, you must not just look at the category, but also look a little deeper keeping the age group and gender as primary attributes.
New Born – Boys – Bottom – Pants – Knitted Pants.
This top-bottom approach will give actual insights, that exactly which category, under which age group and gender is working well, and accordingly, you can plan to grow your business.
