The direct-to-consumer (D2C) market in India is booming, projected to reach $100 billion by 2025. However, scaling a D2C business comes with its own set of challenges, spanning across inventory management, ensuring seamless order fulfillment, and building customer loyalty in an ever-evolving market.
Increff goes beyond being a service provider; we are a strategic growth enabler. By leveraging our powerful partner ecosystem, we help brands address these challenges effectively and sustainably.
This blog explores how Increff’s partnerships tackle these pain points, making Increff a one stop solution for all their D2C needs:
Key Challenges Across the D2C Value Chain and How Increff Solves Them
1. Product Development & Sourcing
The Challenge: Balancing innovation, supplier management, sustainable practices, and cost efficiency is a key challenge for D2C brands
Reality Check: Over 60% of consumers prefer brands committed to sustainability because modern shoppers are increasingly aware of environmental and social issues. They want to support brands that align with their values, such as reducing environmental impact, promoting ethical practices, and contributing to a better future.
Solution: Through partnerships with BlueKaktus and GreenStitch, we optimize supplier networks, optimize manufacturing technology, enhance operational efficiency, and support eco-friendly sourcing to align with modern consumer expectations.
2. Inventory Management & Optimization
The Challenge: Brands struggle with warehousing efficiency, integrating WMS and OMS, leading to inventory issues – balancing stockouts and overstocking, delayed orders, and poor customer experiences.
Reality Check: Poor inventory management leads to 10%–30% revenue losses annually.
Solution: Increff’s Omni Channel Solutions and Merchandising Software, combined with logistics support from DHL and Holisol, provide precise demand forecasting, inventory tracking, and cost optimization. Brands can confidently decide what to sell, where to sell, and ensure timely fulfillment for enhanced customer satisfaction.
3. Order Fulfillment & Returns Management
The Challenge: Ensuring smooth delivery and reverse logistics.
Reality Check: 84% of customers avoid brands after a bad delivery experience.
Solution: With partners like ClickPost, eShipz, and Return Prime, we ensure seamless order processing, effective reverse logistics, and smooth 3PL integrations. These capabilities guarantee timely deliveries and efficient returns, even during peak sales seasons.
4. Digital Presence & E-commerce Platform Setup
The Challenge: Building seamless websites, mobile apps, managing product catalogs, and maintaining consistent listings across marketplaces
Reality Check: 88% of consumers won’t return to a website after a poor user experience.
Solution: In collaboration with BetterCommerce, Marmeto, and Innowinds, we help brands set up intuitive websites, mobile apps, and PIM solutions. This enhances product discovery, improves catalog management, and elevates overall user experiences.
5. Payment Processing & Financial Management
The Challenge: Brands face challenges with integrating payment gateways, ensuring smooth transactions, and reconciling financial data across multiple platforms
Reality Check: Over 70% of online shopping carts are abandoned due to friction during checkout.
Solution: Through Razorpay, PayU, Wondersoft, and Logirecon, we streamline payment gateways, ERP systems, and reconciliation processes. This reduces friction, enhances checkout experiences, and ensures accurate accounting for better financial health.
6. Customer Engagement & Retention
The Challenge: Brands struggle with driving customer engagement, converting leads into sales, and building long-term loyalty in a competitive market
Reality Check: Retaining an existing customer costs 5–7 times less than acquiring a new one.
Solution: Partnerships with Salesforce, Capillary, and Lets Cooee enable us to offer advanced CRM tools, loyalty programs, and personalized customer engagement strategies, fostering lasting relationships and loyalty.
7. Analytics & Business Insights
The Challenge: Using actionable data for decision-making.
Reality Check: 67% of businesses fail to act on insights due to unclear or siloed data.
Solution: With BI dashboards from Innowinds, we provide actionable insights into sales trends, customer preferences, and operational bottlenecks, empowering brands to make data-driven decisions.
What Sets Increff Apart?
Increff’s ability to integrate these solutions into a unified strategy tailored to each client’s needs is unmatched. Our partnerships are not just about technology; they represent a commitment to solving challenges at every stage of the D2C journey.
By combining expertise from best-in-class partners with our industry knowledge, we empower brands—whether they are startups or established players—to thrive in India’s competitive market.
Ready to scale your D2C business in India? Let Increff be your growth partner. Contact us today to learn more!
