Beauty, Personal Care & Cosmetics Solutions

Navigate Complexity in the BPC Market

Managing expiry dates, SKU proliferation, and seasonal surges—how ready is your business?

Industry Challenges

Expiry Date & Shelf Life Management

Beauty and personal care products require strict FEFO (First Expiry, First Out) to avoid expired inventory and compliance issues. Poor expiry management leads directly to heavy write-offs and reputational risk.

SKU Proliferation Complexity

Thousands of SKUs driven by variants in shade, size, and packaging cause frequent dead stock, stockouts, and planning confusion. Without smart rationalization, inventory blocks cash flow and limits agility.

Volatile, Trend-Led Demand

Demand can spike 80%+ during festival/promotion periods, with rapid shifts due to influencer trends and viral products. Outdated allocation and poor forecasting result in stock imbalances and missed sales.

High Return Rates & Quality Issues

Cosmetics and personal care see substantial returns due to shade mismatch or damage, much of which cannot be restocked—making reverse logistics and rapid, accurate returns handling vital for profitability.

Omnichannel Inventory & Fulfillment

Customers expect unified experiences and full product range availability across stores, e-commerce, and marketplaces. Disconnected systems drive missed sales, uneven stock, and costly overselling.

Logistics & Regional Stocking

High sales velocity and need for faster delivery (especially for new launches or viral SKUs) require brands to optimize logistics costs and maintain healthy regional stock, or face delivery delays and lost loyalty.

Improvement in inventory health

99.9

Inventory Delivery and Order
Fulfillment Rate

Improvement in warehouse efficiency

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Purpose-Built Solutions for Beauty, Personal Care & Cosmetics Retail

Increff's technology enables data-driven, highly responsive operations—whether for a boutique beauty chain or a global cosmetics portfolio.

Capabilities

FEFO Expiry Automation & Compliance
Smart SKU Rationalization
Demand Forecasting for Trends & Peaks
Returns & Quality Logistics Management
Real-Time Omnichannel Synchronization
Dynamic Allocation & Replenishment
Markdown & Inventory Aging Optimization
Regional Utilization for Faster Delivery
Business Intelligence & Dashboards
Seamless Integration & Scale

FEFO Expiry Automation & Compliance

Automated First Expired, First Out (FEFO) handling to keep at-risk SKUs moving first and ensure regulatory compliance—across every product batch, channel, and store.

Smart SKU Rationalization

Data-led analytics to spot dead stock, consolidate underperformers, and auto-replenish bestsellers in every color/variant—reducing inventory bloat and maximizing in-demand assortment.

Demand Forecasting for Trends & Peaks

Machine learning-driven forecasting to dynamically adjust plans for trends, seasonal launches, and influencer spikes, offering 20-25% better accuracy than traditional planning methods.

Returns & Quality Logistics Management

Built-in workflows for high return volume—including fast segregation of unsellables and automated root-cause insights for quality and packaging failures, reducing losses and boosting trust.

Real-Time Omnichannel Synchronization

Keep inventory in sync with 99.9% accuracy across stores, online, and partners—maximizing sales, preventing overselling, and always presenting a unified brand face.

Dynamic Allocation & Replenishment

Auto-replenish hot SKUs (like viral favorites or limited editions), reallocate where demand is spiking, and ensure “never out of stock” for bestsellers—before shoppers run out.

Markdown & Inventory Aging Optimization

Early identification of slow-movers or products nearing expiry, plus smart, data-driven markdowns that boost sell-through and protect margins without unnecessary discounting.

Regional Utilization for Faster Delivery

Optimized warehouse and fulfillment location recommendations based on real-time regional demand, delivering up to 12% reduction in logistics costs and much faster customer deliveries.

Business Intelligence & Dashboards

100+ customizable dashboards to monitor shade/variant sell-through, expiry status, promotional spikes, and true product performance—empowering smarter, faster decisions.

Seamless Integration & Scale

Integrated with OMS, POS, and legacy ERP, Increff deploys across networks of any size—going live within weeks so both indie brands and global leaders achieve instant agility.